They Call It Moonvertising

Have you ever thought advertising would reach a point in its life where advertisers would actually be contemplating using the moon as a billboard? Well, Rolling Rock has...well at least for fun. Rolling Rock has created a spoof site concentrated on allowing 21+ yr old users to upload their own personal message onto a virtual moon. Certainly an interesting idea, but will users engage it? Some 15,000 plus users have uploaded a message so far. Some have even been tricked as to actually thinking Rolling Rock were considering doing such a thing on March 21st of last week (full moon). Check out the site and see what you think. Do you think it's a good/bad idea?

http://www.moonvertising.com/default.aspx