M&M's, Dr Pepper, Expedia, Burger King and Kraft Lunchables have launched big-budget marketing tie-ins for the movie.
Jaxie Alt, Dr. Pepper brand marketing director explains "We believe this is going to be the biggest movie of the summer. We wanted to figure out a way to be a part of it."
Personally, I am excited for the movie despite my doubts that Shia LaBeouf is going to ruin it.
Oh well, I guess we'll find out when the movie hits screens May 22nd.
Monday, April 21, 2008
Marketers aim at the New Indiana Jones Movie
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