Sportgenic Releases New Whitepaper: Ad Networks and How to Choose Them

disclosure - Sportgenic is a client of ours, Catalyst:SF.

Written by Robert Tas, this white paper provides the digital media professional with a comprehensive introduction to digital ad networks. The informational paper explains what ad networks are, the roles they play for advertisers, and the key market segments of the business. With over 200 ad networks available for advertisers to utilize in their quest to reach a target audience, it's essential to understand the ad network industry.

The white paper is free and available on www.sportgenic.com.

Here’s a link to the sportgenic.com page where the whitepaper can be downloaded from:

http://www.sportgenic.com/newsroom/app-whitepapers/0/1/0/

And here’s a direct link to the whitepaper:

http://www.sportgenic.com/documents/whitepaper_1.pdf


Also, there’s a number of press releases you can reference that talk about the whitepaper:

http://www.reuters.com/article/pressRelease/idUS118656+22-Jul-2008+BW20080722

http://www.pr-inside.com/sportgenic-tm-releases-white-paper-on-r716797.htm

"About Sportgenic Sportgenic(TM) represents the buying power of millions of sport enthusiasts looking for people, products and information online. Thecompany represents a network of highly engaging medium and long tailwebsites, including specialty sites, training resources, social networks, and uber-fan sites. Sportgenic connects marketers with engaged and passionate consumers via proprietary technology, adtargeting and deep domain expertise. Sportgenic has consistently been listed amongst the top 10 sports networks on comScore in sports since November 2007. (comScore MediaMetrix Sports category media sets with duplication.) The company is headquartered in San Francisco, CA. For more information call 415-983-2301 or visit www.sportgenic.com. Sportgenic is a registered trademark of Sportgenic, Inc."