With his 30 minute national TV ad last night and almost double the amount of ads running across the country, presidential candidate Barack Obama is everywhere it seems.
Barack Obama's 30-minute campaign commercial Wednesday night was not merely a tactical decision to carpet-bomb millions of Americans in pursuit of a few thousand undecided voters who can dictate the outcome of the presidential campaign.
Aired on seven network and cable stations, the ad served as a national get-out-the-vote organizing tool for Obama operatives. It offered even the swiftest channel-flipper the chance to see Obama looking presidential, helping to condition voters to that possibility. And once again it proved to John McCain, and everyone else, how Obama's deep pool of campaign cash has allowed him to rewrite the rules of presidential campaigning. [SFGate]
Obama's campaign truly has rewritten the rules on how to campaign for president. He has embraced YouTube and his channel has videos going up everyday. According to Nielsen Media Research an estimated 33.6 million viewers watched Obama's half hour commercial last night. He has done a particularly good job in targeting a younger audience, the video game ads probably helped with that. AdAge even named Barack Obama the Marketer of the Year.
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