Geico: Great Song, Terrible Mascot

Most likely you've seen some of the new Geico commercials featuring their new mascot/spokesman/useless wad of bills, Kash.

So, it's come to this. Forget about the caveman and the gecko. Geico has introduced a new commercial character that requires no budget for actors, makeup, animation or voice talent. "Kash" is just a stack of bills with eyeballs, designed to get down to the basics of how much customers can save on car insurance with Geico. In two new spots by The Martin Agency—one set in a corporate meeting room, the other in a restaurant—the wad of greenbacks shows little in the way of personality. It doesn't talk, walk or earn interest. It just sits there, inert, begging for viewers to find the concept cute or kitschy. It's not weird cool—it's weird weird. [AdFreak]

While Kash may be a pretty weak mascot compared to the gecko or the cavemen they did pick a great song to feature in every Kash commercial. AdFreak will disagree with me here but Rockwell's 1984 hit "Somebody's Watching Me" comes in at the end of every ad and is pretty much it's only saving grace. It's just so catchy.

Rockwell - Somebody's Watching Me


Related Links:
Geico Cavemen Commercials