On the heels of one of the most incredibly dramatic weekends in US Open history, I came across this commercial which stands as a testament to Tiger Woods' mental toughness under pressure. The PGA has experienced a substantial increase in viewers since Tiger first appeared on the scene as a pro in 1996, and he has captivated the golfing world with his every move--helping to create a new breed of golf fans. Now more than ever before youngsters are turning to the links, and many of the commercials displayed during PGA events specifically target this group.
Monday, June 16, 2008
Mental Toughness
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